August 20th, 2010
You already know that the goal of any SEO campaign is to rank #1 in a search engine for your keywords. Although nobody can guarantee a #1 ranking, or even a first page ranking for that matter, your SEO company can still shoot for the stars. Today, we will look at why you should try to be #1 in every search engine.
Here are some perks to being #1 that you can’t get from even being in the top 5 most of the time:
- The Golden Triangle – being ranked #1 will land your website listing in the Golden Triangle. This prime Internet real estate is where a user’s eye naturally lands first. Studies also show that websites in the Golden Triangle get more clicks and views than sites that rank lower on the first page.
- Added Authority – visitors see your top ranking as an endorsement by search engines, so they are more likely to visit your site. The mentality is that there is a reason Google or Yahoo! or Bing has ranked you as #1, so their time will be well-spent on your site.
- Increased Traffic – The more people that see your site, the more they will click through and actually visit your online business. Being ranked at the top will maximize your amount of views and can lead to more sales or leads for your company.
Tags: Internet Marketing, Los Angeles SEO company, national positions, search engine optimization, SEO, SEO companies, seo company, SEO companys
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August 19th, 2010
Anyone who has ever heard of SEO knows that search engines are the key. It’s right there in the name. But have you ever stepped back to think about why we need to use search engines to get our names out there?
Here are some reasons why working with the major search engines will help you increase traffic more than just sitting and waiting for people to find you:
- With major search engines, your SEO results will be measurable and you will be able to gauge feedback faster
- PPC on major search engines will help you reach your target audience more effectively
- Major search engines are less susceptible to fraudulent activity and will direct high quality traffic to your website
- If you opt to register with smaller search engines, you may be wasting your time. Smaller engines may never see the amount of traffic as the major search engines.
- More established engines and search companies will give you similar results for your keywords. There will not be a large variety between the engines, so you know that visitors can find you almost anywhere.
Tags: Google, Internet Marketing, Los Angeles SEO company, national positions, search engine optimization, SEO, SEO companies, seo company, SEO companys
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August 18th, 2010
Creating lists of information, especially entertaining or informative lists such as “10 tips for SEO,” can help you generate quality links to your website. Lists make things simple, and visitors are more likely to scan a list than read through a copy-dense article. By creating appealing lists and linking them to your website, you can increase the traffic you see on your site.
Here are some examples of lists that you can write for your website:
- “101” lists can become authority documents later on because they get Dugg often
- “10 Easy Tips on…” lists are easy to create and link to
- Research tips on a specific topic can provide useful information to your visitors
- “10 Myths About…” lists can provide entertainment as your visitors can engage in deep thought as they try to navigate the subject.
- Make a list of experts on a specific topic. If people on your list notice it, they may link to your site in appreciation for your recognition.
Tags: internal linking, Internet Marketing, linking, Los Angeles SEO company, national positions, search engine optimization, SEO, SEO companies, seo company, SEO companys
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August 17th, 2010
When you go about adding videos to your website, it is essential to update your sitemap to include the video or create an additional video sitemap instead. When you do add videos to a sitemap, what do you need to do? Here are some ways to ensure that search engines will be able to crawl and index your videos for search engine results.
First, you will need to give the exact location of the video on your website so that search engines will be able to crawl it. To do this, you should include either the “video:player_loc” or the “video:content_loc” tag on your sitemap. If you have an mRSS feed on your site, you will have to include either the “media:player” or “media:content” tag, which serve the same purpose.
The reason to do this is to make sure that search engines like Google can accurately crawl and index your videos. Having the right tags in your sitemap will alert Google that there is an active video on your landing pages and that it should crawl the metadata you have to rank the video.
With the proper tags in your sitemaps, you can assure that the videos you embed will be crawled and ranked with ease.
Tags: Internet Marketing, Los Angeles SEO company, meta tag description, Meta tags, national positions, search engine optimization, SEO, SEO companies, seo company, SEO companys, video SEO, video sitemaps, VSEO, website building
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August 16th, 2010
When looking to begin your Internet marketing campaign, you may be wondering which type of marketing method is best for you and your company. Here is a quick breakdown of how search engine marketing, such as pay-per-click, differs from traditional organic SEO:
- PPC is based on the idea of “pay for inclusion,” where you only pay for advertising when a person clicks on your ad. Traditional SEO is free for your company once you rank in search engine results pages (SERPs).
- PPC will display your ad within the sponsored links on a results page. SEO results are included in the main search results.
- While SEO can take a long time to rank depending on the popularity of your keyword, PPC will show an immediate boost of targeted traffic.
- Over time, SEO will lead to greater margins than PPC.
With these tips in mind, you will be able to decide which Internet marketing strategy will benefit your business the most.
Tags: Internet advertising, Internet Marketing, Los Angeles SEO company, national positions, pay per click, PPC, search engine marketing, search engine optimization, SEM, SEO, SEO companies, seo company, SEO companys
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August 13th, 2010
If you are just starting out, you may be finding it very difficult to generate content on your own. Did you know that there is a ton of good, free content available on the Internet? All you need to do is find it and make it your own.
Creative reintegration of other content with your own content or interesting features on your website can be extremely useful to your audience. Here are some useful ways to repurpose content that will be useful for your visitors and will be unlikely to be seen by search engines as plagiarized:
- Use official product specifications from the manufacturer in product descriptions
- Incorporate user feedback into your pages
- Use product recommendations and related or compatible items in your pages
- Integrate topic-specific RSS feeds into your website
- Interview friends and experts so you can get help writing articles
Tags: content selection, Internet Marketing, Los Angeles SEO company, national positions, search engine optimization, SEO, SEO companies, seo company, SEO companys, website content
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August 12th, 2010
With net neutrality back in the forefront of the blogosphere after Google and Verizon proposed a policy to prioritize data, we got to thinking. Will this policy, should it go into effect, section off portions of the Internet or make it larger?
The proposed policy would allow for certain subscribers to receive premium content at a prioritized speed set by Internet service providers. On the surface, it appears that this would give people an advantage over others and would basically slow down the Internet unless you pay for these subscriptions.
When you look deeper, you will see a hint to the expansion of the Internet. The policy calls for the current Internet to remain the same. This means that surfing the web will be at the same speed that you and I enjoy today. So what is prioritized data going to?
The major recipient of faster data will be streaming services, such as MLB.TV and other sites that stream films, television and live events. Your sites should continue to load as normal for your visitors as well.
Tags: Google, Internet Marketing, Los Angeles SEO company, national positions, net neutrality, search engine optimization, SEO, SEO companies, seo company, SEO companys
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August 11th, 2010
We have blogged in the past about social media and its advantages to your business and SEO strategies, and today we would like to dive a little deeper into the matter. There are a variety of social media and networking sites available on the Internet, but what are some specific ways that you can capitalize on the phenomenon?
Here are five tips to making the most of your time in social media:
- Stay Active – Whether you are Tweeting, blogging or updating information on your Facebook profile, make sure you are an active user of the site. As more and more people connect with you via social media, the more invested they become in your business. If you let your content go stale or don’t interact with your customers, they will begin to look elsewhere to satisfy their needs.
- Be Dynamic – Add more to your social media profile than just text. Videos, images, games and contests add new layers to your profile that your potential customers will find appealing.
- Allow User Feedback – By allowing your customers and online visitors to give you feedback, you will be able to address any concerns and know how to adapt your business to suit your audience’s needs.
- Be Unique – Users will become bored with your company if they see content that is continually mechanical. They do not want a reproduction of your website when they look at your social profiles. Be interesting and appeal to their interests as well.
- Offer Deals – If you offer promotions on your social profiles, it will build buzz around your company. Potential customers will pay closer attention to your profiles and are more likely to purchase from you if you give incentives.
Tags: blogs, Internet Marketing, Los Angeles SEO company, search engine optimization, SEO companies, seo company, SEO companys, social bookmarking, social media, social networking
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August 10th, 2010
It is one thing to implement an SEO campaign for you or your clients. It is quite another to monitor your efforts and improve on what you are doing to maximize the potential rankings for your sites.
A way to give your website the best possible chance to rank high on search engines is to continually monitor your efforts. This not only means running analytics and testing your pages, it also means monitoring the search engines themselves.
If you can keep up on little changes to algorithms and search rankings, you will be able to adapt your website to any situation that calls for it. As we’ve all seen in the past, more and more videos are ranking on the first page for primary keywords, so SEO companies have begun to expand into Video SEO. As social media becomes more and more important, we can expect a new SEO strategy to take center stage.
In the end, by staying on top of all of the components of your SEO campaign, from individual pages to major search engines, your SEO company will be able to help your website climb rankings even as search engines tweak how they rank pages.
Tags: Internet Marketing, Los Angeles SEO company, national positions, search engine optimization, SEO, SEO companies, seo company
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August 9th, 2010
Everybody likes a good bargain, especially when you can get something for free. Think about it: you’re in a grocery store and you are offered a free sample of a cookie. It is delicious. Were you planning on buying cookies when you entered the store? Probably not, but that little taste got you thinking and probably in the mood to buy.
That simple example can be applied to your online business as well. While it will cost you money up-front to provide the items to be given away, the resulting sales can be a substantial increase from what you were seeing before.
If you offer a sample of your new product when someone buys from your online store, you are likely to have that person turn around and buy from you again. Giveaways and contests build interest around your brand and will draw in an audience you may have never known you had.
Giveaways and contests, as well as sales and promotions can go a long way for increasing traffic to your site. After that, it is your job to entice your visitors and close sales. As more and more people enter your contest or receive free samples, they are likely to tell their friends about your business. In no time at all you are making money on your investment.
Tags: Internet advertising, Internet Marketing, Los Angeles SEO company, national positions, return on investment, ROI, search engine optimization, SEO, SEO companies, seo company, SEO companys, target audience, traffic conversion
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